- Select 5 verticals, one offer per vertical
- Run for 1-2 days
- Pick the 2 verticals with the highest CTR on the banners
- Run 3 offers per vertical for 3 days
- Select the offer(s) with the highest call conversion rate
- A/B test several banners and LPs combinations
Pay Per Call Methodology
As we all know, there are no magic tricks to find an offer which converts.
Here we suggest a methodological approach to finding the offers which convert well on your traffic. Check out this presentation: Goojibear PPCall methodology
In a nutshell, we recommend to: